Two more SS11 catwalk shows from Milan: Emporio Armani and Gucci…

“Emporio Armani goes gravity free for SS11 in Milan”—uploaded on YouTube by Fashion411 on 27 Sep 2010

Emporio Armani’s SS11 collection was surprisingly captivating.  I know and do like Emporio Armani goods, but often I find the shows a little bland because the clothes tend to be about the consumer experience in particular, of course, about the experience for the wearer of the product.  Whereas current-day business advancements in the consumer experience offers an experience that starts with the marketing approach of a lifestyle product: inducing anticipation, waiting, drooling and  even lusting after their desirable yet aspirational lifestyle goods!  Armani has been relatively low-profile in this huge buzz and drive of marketing for the luxury goods industry.

But for someone (me) who has watched a lot of televisual goodies, all the way from the very good, through the excellent to the mind-boggling, silent-inducing, ahead of its day, burst your mind wide-open stuff, this has proved to be very subtle and discreet viewing for those who know how to wear and what to wear. 

The movement and ease of the cloth against skin, against joints, against posture, against movement… is remarkableIt seems like micro, even nano-bubble cloth with such great adaptability that you don’t ever feel restricted yet it offers enough support in its stretch factor that allows you to feel at ease and in comfort rather than saggy, baggy and haggy. 

Good god, do I know about the sag cloth?  Oh do I know about the sag cloth.  Not the sacK cloth, the hemp bag, but the saG cloth.  It fades and peels away from your body which gives you absolutely no external pressure against your skin and organs which then causes a decrease your capillary function, vein action and lymph circulation… you also follow the way of the fabric you’re wearing: saggy, baggy and haggy.  Ugh.  God help us.

Anyways, my personal vote goes to this collection.  Loving the use of the cloth… superb choice of designs, colours, feel and atmosphere.  Totally in tune with the nature of the fabric. 

It is surely a case of: cut the cloth to fit the fabric. 
Thumbs up!  And continue the good work… loving the results.


“Gucci reveals Berber accents for SS11 in Milan”–uploaded on YouTube by Fashion411 on 23 Sep 2010

Red heart  Love the overall feel and styling.  I’m not the person able to wear Gucci shoes… but loved the way the models were wearing them.  Would I personally wear such items… hell, yeah   Rolling on the floor laughing   !

But let’s get educational and cultural… what does Fashion411 mean by “Gucci reveals Berber accents”?  What is Berber?  Let’s find out…


What is Berber?
[ QUOTED from: ]

 Berbers are the indigenous peoples of North Africa west of the Nile Valley. They are continuously distributed from the Atlantic to the Siwa oasis, in Egypt, and from the Mediterranean to the Niger River.

Historically they spoke the Berber language or varieties of it, which together form a branch of the Afro-Asiatic language family. Currently, their population stands at 23,053,000 (twenty-three million and fifty-three thousand), with significant populations in these regions:
Morocco | Algeria | Tunisia | Libya | Mauritania | Mali | Niger | … and parts of Europe.

Berbers set up communities in Mauritania near the Malian imperial capital of Timbuktu. There are about 2.2 million Berber immigrants in Europe, especially the Riffians in the Netherlands, Belgium and France and Kabyles in France.

Berber imagery-google

picture sourced from Google search for Berber

Berbers are not a homogenous ethnic group and encompass a range of phenotypes, cultures and ancestries. The one unifying force is the Berber language and an identification with the Berber heritage and history.

Many Berbers call themselves some variant of the word Imazighen (singular: Amazigh), possibly meaning “free people” or “free and noble men” (the word has probably an ancient parallel in the Roman name for some of the Berbers, “Mazices”).

Well-known modern Berbers in Europe include Zinedine Zidane, a French-born international football star of Algerian Kabyle descent, and Ibrahim Afellay, a Dutch-born footballer of Moroccan Riffian descent.


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